Our Mission

To educate, inform, inspire and entertain people around the world about Israel.

To produce professional video programs focusing on the positive facets of life in Israel, not on politics or conflicts.

To produce broadcast quality special news reports by professional reporters and camera crews, making them available on DVDs, the web and to television stations.

To give viewers glimpses and insights into Israel's richness and diversity through its achievements and innovations in the fields ranging from hi-tech, agriculture, medicine, applied sciences, the arts and entertainment, humanitarian and volunteer projects benefiting Israelis and other world populations.

To make viewer-friendly films for use in the Jewish and Christian communities, for student organizations, speakers programs, public and religious schools, libraries, Synagogues, Temples, Churches, public broadcasting and local access television stations.

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